Images and E-mailers??Friends or Enemy?

For every designer the challenge is to design an e mailer which is less images based but still look beautifully and attractive to hold the attention of the users. This challenges let the designer to think a LOT OUT OF THE BOX!!

So, every designer comes with the questions:-

Why e mailers cant have the images?

Answer for this is very simple because the mailers are meant for the mails and based on the web-mail so images will be blocked and majority is that the user wont be able to see any of images.Which could let to the design displacement too when the images will be block.

So, being an intelligent designer you don't wont to send the user a blank email where user wont be able to see any thing.

So, it means NO image? (Are you serious?)

No, it doesn't meant that you cant use not even one image.The challenge is hide only in this only that how beautifully , creativity and with intelligence you can design a mailer with images to create the balance between the design, content and images without losing any important message that you want user to pass on.

You can use images but don't make the whole mailer into images, do not put any important message in the image because might be user wont be able to see it if the images are block.Do not put the images into the first half of the design.

alt tag is your best friend

Who is alt tag and how it can be your friend? when images are not displaying then there is alt tag to rescue you from the limitation of images in mailer.

Alt tag is know as Alternative tag and providing alt tag to any images it will help users to know what is there when images are blocked.So, you can say when the images are block the alt tag will be still there to let user know what was here.

eg.

E-Marketing Tip - Try to put more creative alt tag that could let the user to react on that alt tag text.

eg.