5 Killer Tips for Successful Mailers

Here is the Top 5 List for successful mailers that you can anytime apply and see the result too:-

1) Very Catchy and clear subject line

The very first thing that user will see of your mailer is the subject line from which he got the mailer.If the subject line is not clear, or not interesting or not user attention catchy he will never open it and it will be the first failure point for you.

So, you have to be more creative and come out of more interesting and think from thr simple user point of view that what could actually led them to click on the mail to see your mailer? Will it be FREE word, DISCOUNT word, or simple a SALE word?

2) User should be able to connect

A simple customize mailer could do wonders for you.If the mailer is going addressing by user name he/she could feel connection and will build the user attention to mailer.

3) Make the Content less but not the Information

Text Text Text everywhere will be a great turn off for users...always keep in mind it is a mailer not a website.So, just make your content less but not the information, means the content should be information oriented that user could be looking for.Eg. if the mailer is for some sale so they would be interested in the brands in sale, Products in Sale, Place and time not in the whole history of sale and store , the reason of sale and all. So, make sure you are making your content as per the information needed.

4) Call To Action

Mailer without any CTA will not let user to know where they can go after this?A very strong and eye catchy CTA is must for successful mailer

5) Size Matters a lot

Always design mailer with keeping an eye on size too.As many email service provider have limitation on the mailer received by them 40kb is the best size to maintain.Also heavy size mailer also take time to load and users done like to wait.